The Menopause is No Joke

Men’s health, as you may be aware, is a very sensitive issue. Men are less likely to discuss it or ask for help in case this makes them less masculine. This is why all health campaigns directed at men must flatter the male ego. Great care must be taken with language to avoid making those in need of support feel humiliated or erased. 

With women, though, it’s a different matter. You can say any old crap about them. Men might worry that caring about their health will make them more like women, but women … well, they’re women already. It’s not as though they’ve got any further to fall.