Why is the Scottish Government Targeting Women for Egg Donation?


In a move which may have gone largely unnoticed outside of feminist circles, last week the Scottish government launched a publicly funded advertisement campaign, targeting young women and men for egg and sperm donation.

Titled “Healthier Scotland”, the advert is part of an official campaign by the Scottish government on social media, radio and other channels, to drive up the numbers of egg and sperm donors. According to a previous government document, “supply does not meet demand”. 


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