Who Cares? The Real Cost of Childcare

How would you arrange your childcare if money were no object? A five-star rated daycare with intellectually stimulating toys, an adventure playground, and all the time you need to comfortably make it home from work?

Perhaps unsurprisingly, this is not how the majority of parents in the UK responded when asked this question. The most popular option was that they or their partner would stay at home to care for their children themselves, rather than going to work. The truth is most parents long for more quality time with their young children, not less.