Popping the Pill

The Sunday morning Plan B run was a staple of life and a running joke back in college. Girls would drive to CVS for the pill and stop by Starbucks on the way home for a treat. A sweet little adventure with the girls: what’s the big deal?

Of course, if you didn’t get to the pharmacy quick enough—particularly in university towns—panic might set in. Low shelf supply could send you on an anxious quest around the city for a fully-stocked pharmacy.

It tracks with my experience that women’s use of emergency contraception (EC) has increased dramatically over the past two decades. Perhaps it’s the result of commercial advertisements or the convenience of purchasing it directly off the shelf rather than over-the-counter or through prescription.


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