How Pride Lost the Public

“Unless you’ve been living under a rock, you’ve probably witnessed the backlash to Pride. There have been mass boycotts of Bud Light after the beer company partnered with trans woman and TikTok influencer, Dylan Mulvaney, sending her a custom can to celebrate her first year of ‘girlhood.’ Target was next to come under fire for its Pride display targeting children and their ‘tuck-friendly’ bathing suits for women.

This set the stage for the most divisive Pride month in some time. First, the boycotts. Then videos of angry parents at school boards went viral. Conservative radio hosts and commentators vowed to make Pride ‘toxic’ to brands. But it’s not just conservatives who are pushing back; according to a recent Gallup poll, even Democrats have seen a drop in the acceptance of same-sex relations.

Which raises the question: what happened to Pride? After decades of progress for gay rights, growing acceptance of gay marriage and the normalisation of same-sex relationships, Pride is unexpectedly political again. Why?”


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